Jenny Hill for City Council Website, 2024
I designed the website for Jenny Hill’s 2024 City Council campaign to tell a clear, compelling story—introducing her as a candidate, communicating her priorities, and guiding voters toward meaningful civic action. The site emphasized approachable design, strong narrative flow, and intuitive pathways for learning more, getting involved, and sharing feedback.
The website attracted 2K visits and 1.8K unique visitors with rapid year-over-year growth (+99% visits, +105% unique visitors, +76% pageviews). High engagement on key content such as “Meet Jenny” (1,421 views, 1:52 avg. time on page) and “Vision + Priorities” (2:55 avg. time on page) shows strong resonance with both personal story and policy messaging. An interactive survey page saw especially deep participation (8:40 avg. time on page), reflecting meaningful voter investment. My design work helped transform attention into engagement, trust, and civic participation.
Juntos Sí Podemos Campaign Website - Semillas TN, 2022
As a volunteer on the design team, I helped design the bilingual campaign website for Semillas TN’s Juntos Sí Podemos campaign, a public health initiative focused on increasing COVID-19 vaccination access for immigrant, Latinx, Black, and Brown communities in Chattanooga. The website served as the central hub for event promotion, vaccine resources, and community engagement, supporting a campaign that reached 1,900+ in-person attendees and helped deliver 505 vaccines across two major clinics.
I contributed to creating an accessible, mobile-first digital experience that integrated event calendars, bilingual health resources, vaccine location tools, and calls to action. The site supported broader outreach efforts that generated 27,051 social media reach, 5,301 engagements, and increased sign-ups and participation, helping translate digital engagement into real-world community impact.
Sprout Impact LLC Website, 2021
I designed the Sprout Impact LLC website to support a mission-driven social impact firm focused on civic engagement, organizing, and community advocacy. My work centered on UX strategy, information architecture, and visual system design, ensuring the site clearly communicated Sprout Impact’s services while establishing credibility with nonprofits, organizers, and community partners.
Performance metrics show sustained engagement, including 3.3K total visits, 2.4K unique visitors, and 8.6K page views, with continued year-over-year growth.
