With experience spanning freelance and professional projects, I specialize in designing cohesive content strategies to tell your brand's story, entertain audiences, and drive meaningful engagement across all digital platforms. I have had the honor of working with some amazing clients throughout the years.
Past Clients
Social Media Content Creation: 2021 - 2022
Social Media Content Creation: 2021 - Current
Social Media Content Creation: 2021 - 2023
Social Media Content Creation: 2021 - 2023
Social Media Content Creation: 2021 - Current
Social Media Content Creation: 2021 - 2023
Social Media Content Creation: 2023 - Current
Social Media Content Creation: 2025 Current
Chattanooga Public Library, 2023-2025
I oversaw social media content strategy and execution for the Chattanooga Public Library for two years, managing content creation, video editing, platform scheduling, and day-to-day community engagement across channels. I balanced informational posts promoting library services and events with audience-driven content designed to increase engagement and reach.
Our primary audience on Instagram and TikTok consisted largely of Millennials, with approximately 60% identifying as women ages 25-44. Using audience insights, I guided content toward formats that resonated most: leveraging trends, memes, and creatively reframing local history content in a narrative, true-crime-style format, resulting in stronger engagement and sustained audience growth.
Facebook Analytics from 2023-2025
Instagram Analytics from 2023-2025
Examples of Top-Performing Memes
Long Form Video Content
Short Form Video
Sweet & Savory Classroom, 2025
As a freelance content creator, I developed and executed a social media content strategy for Sweet & Savory Classroom, overseeing end-to-end production from concept to publication. I filmed on-site content, handled video editing, wrote copy, and managed post scheduling across platforms. The strategy balanced educational value with approachable, brand-aligned storytelling to grow engagement and maintain a consistent visual & editorial voice.
Lookout Mountain Incline Railway, 2022-2025
Through my work at Papercut Interactive, I supported social media content creation for the Incline Railway over a three-year period. I built monthly content calendars by sourcing material from Google reviews, historical research, and existing brand assets, translating them into engaging, audience-friendly posts. I wrote copy, edited visual and video content, and managed scheduling in close collaboration with the Papercut team, helping maintain a steady, informative, and locally resonant online presence.
Top Performing Posts
Facebook Analytics from 2023-2025
Instagram Analytics from 2023-2025
Papercut Interactive, 2022-2025
I managed social media content for Papercut Interactive, focusing on increasing brand awareness and clearly communicating the agency’s services through strategic, engagement-driven content. I developed and executed content calendars that highlighted client work, internal expertise, and industry insights, translating digital marketing concepts into accessible, audience-friendly posts.
Dr. Sheldon Lincenberg, 2021-2024
Through Papercut Interactive, I created social media content for Dr. Sheldon Lincenberg with a focus on building trust, increasing visibility, and driving audience engagement. Content highlighted services, educational insights, and patient-centered messaging, balancing professionalism with an approachable tone. I handled copywriting, content editing, and scheduling to maintain a consistent presence and strengthen brand recognition across platforms.
Scenic City Oddities, 2022-2024
I worked as product photographer and social media manager for Scenic City Oddities, creating and curating content designed to resonate with a primarily Millennial, female audience interested in alternative art and unusual collectibles. My work focused on visually driven storytelling through product photography and short-form video, blending humor and personality to showcase inventory and reflect the shop’s distinctive brand voice. By pairing engaging visuals with platform-native trends, I helped build an approachable, entertaining online presence that encouraged discovery and repeat engagement.
Lync Logistics, 2021-2022
I took over social media content management for Lync Logistics, working within an established brand strategy and visual system. Using existing brand assets, I developed and scheduled content that elevated brand awareness while reinforcing the company’s identity as a woman-founded and woman-led organization. Content focused on celebrating women’s history and leadership, spotlighting team members, and clearly communicating company values and services. My work maintained brand consistency while strengthening visibility and connection with both internal and external audiences.
